Volume 4 (18) Number 3
Contents:
| editorial |
| Introduction |
| Andrea Insch, Magdalena Florek |
| Economics and Business Review 2018; 18(3); 3-5 |
 full text |
| Different sources of market information and product innovativeness |
| Dariusz Dąbrowski |
| Economics and Business Review 2018; 18(3); 7-23 |
 abstract full text |
| original article |
| The impact of the ROPO effect in the clothing industry |
| Barbara Mróz-Gorgoń, Grzegorz Szymański |
| Economics and Business Review 2018; 18(3); 24-35 |
| abstract full text |
| Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study |
| Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek, Katarzyna Piotrowska |
| Economics and Business Review 2018; 18(3); 36-50 |
| abstract full text |
| original article |
| Socio-ecological innovations in marketing strategy – a comparative analysis of companies operating in Western European countries and Central-Eastern European countries |
| Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando |
| Economics and Business Review 2018; 18(3); 51-68 |
| abstract full text |
| original article |
| Consumers’ attitudes towards modern solutions in the retail trade |
| Grzegorz Maciejewski |
| Economics and Business Review 2018; 18(3); 69-85 |
| abstract full text |
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