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Volume 4 (18) Number 3

editorial
Introduction
Andrea Insch, Magdalena Florek
Economics and Business Review 2018; 18(3); 3-5
full text

Different sources of market information and product innovativeness
Dariusz Dąbrowski
Economics and Business Review 2018; 18(3); 7-23
abstract full text

The impact of the ROPO effect in the clothing industry
Barbara Mróz-Gorgoń, Grzegorz Szymański
Economics and Business Review 2018; 18(3); 24-35
abstract full text

Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study
Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek, Katarzyna Piotrowska
Economics and Business Review 2018; 18(3); 36-50
abstract full text

Socio-ecological innovations in marketing strategy – a comparative analysis of companies operating in Western European countries and Central-Eastern European countries
Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando
Economics and Business Review 2018; 18(3); 51-68
abstract full text

Consumers’ attitudes towards modern solutions in the retail trade
Grzegorz Maciejewski
Economics and Business Review 2018; 18(3); 69-85
abstract full text

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