Volume 4 (18) Number 3
Contents:
editorial |
Introduction |
Andrea Insch, Magdalena Florek |
Economics and Business Review 2018; 18(3); 3-5 |
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Different sources of market information and product innovativeness |
Dariusz Dąbrowski |
Economics and Business Review 2018; 18(3); 7-23 |
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original article |
The impact of the ROPO effect in the clothing industry |
Barbara Mróz-Gorgoń, Grzegorz Szymański |
Economics and Business Review 2018; 18(3); 24-35 |
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Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study |
Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek, Katarzyna Piotrowska |
Economics and Business Review 2018; 18(3); 36-50 |
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original article |
Socio-ecological innovations in marketing strategy – a comparative analysis of companies operating in Western European countries and Central-Eastern European countries |
Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando |
Economics and Business Review 2018; 18(3); 51-68 |
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original article |
Consumers’ attitudes towards modern solutions in the retail trade |
Grzegorz Maciejewski |
Economics and Business Review 2018; 18(3); 69-85 |
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