Volume 3 (17) Number 2 pp. 101-113
Beata Gierczak-Korzeniowska1, Grzegorz Gołembski2
2. Poznań University of Economics and Business, Department of Tourism, Faculty of International Business and Economics, Poznań, Poland
Benchmarking in the process of creating a culture of innovation in hotel companies
The literature very rarely touches upon the issue related to the influence of benchmarking in shaping a culture of innovation in companies. Culture is understood as the tendency to pro-innovative activities and promoting favourable entrepreneurial and creative attitudes. The effect of building a culture of innovation includes the constant sharing of knowledge and the ability to see and then use the company’s market opportunities. Therefore, this article attempts to identify those activities and behaviours which would be a testimony of a broad culture of innovation and, at the same time, the result of the application of benchmarking in the hotels researched.
Keywords: benchmarking, hotel company, a culture of innovation, innovation, tourism.
|MLA||Gierczak-Korzeniowska, Beata, and Grzegorz Gołembski. "Benchmarking in the process of creating a culture of innovation in hotel companies." Economics and Business Review EBR 17.2 (2017): 101-113. DOI: 10.18559/ebr.2017.2.6|
|APA||Gierczak-Korzeniowska, B., & Gołembski, G. (2017). Benchmarking in the process of creating a culture of innovation in hotel companies. Economics and Business Review EBR 17(2), 101-113 DOI: 10.18559/ebr.2017.2.6|
|ISO 690||GIERCZAK-KORZENIOWSKA, Beata, GOŁEMBSKI, Grzegorz. Benchmarking in the process of creating a culture of innovation in hotel companies. Economics and Business Review EBR, 2017, 17.2: 101-113. DOI: 10.18559/ebr.2017.2.6|