Economics and Business Review

ISSN 2392-1641
e-ISSN 2450-0097

Poznań University of Economics - Poland

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Volume 8 Number 2 pp. 58-71

Tomasz Wanat

Pozna&#
3

2

4
; University of Economics, Poland

The impact of meaningfulness and attractiveness of products' attributes on consumers' preferences

Abstract: Consumer judgment is often based on incomplete or limited knowledge of the relevant attributes. To recognize the impact of meaningless attributes a study was conducted. Results of the study show that ambiguous information can be taken into consideration in the decision making process. The willingness to use meaningless information is to a higher degree determined by perceived attractiveness rather than by the level of comprehension. Among the three types of meaningless attributes' information (numerical, descriptive and name) the one called "name" was characterized by the highest level of attractiveness and the lowest level of comprehension. The opposite effect was observed with numerical information which was considered as the least attractive but the most comprehensive. (original abstract)
pub/2008_2_58.pdf Full text available in in Adobe Acrobat format:
http://www.ebr.edu.pl/volume8/issue2/2008_2_58.pdf
Keywords: Product quality, Consumers preferences, Consumer value products, Jakość produktu, Preferencje konsumenckie, Konsumencka wartość produktu

For citation:

MLA Wanat, Tomasz. "The impact of meaningfulness and attractiveness of products' attributes on consumers' preferences." Economics and Business Review EBR 8.2 (): 58-71.
APA , (). The impact of meaningfulness and attractiveness of products' attributes on consumers' preferences. Economics and Business Review EBR 8(2), 58-71
ISO 690 WANAT, Tomasz. The impact of meaningfulness and attractiveness of products' attributes on consumers' preferences. Economics and Business Review EBR, , 8.2: 58-71.