Economics and Business Review

ISSN 2392-1641
e-ISSN 2450-0097

Poznań University of Economics - Poland

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Volume 6 Number 2 pp. 5-24

Grzegorz Go&#322,embski, Maciej Andrzejewski

Pozna&#
3

2

4
; University of Economics, Poland

The impact of electronic distribution channels on the tour operators market in Poland

Abstract: On the basis of secondary analysis of data from the Polish market of e-commerce, we have made an attempt to verify a working hypothesis concerning achieving competitive advantage by tour operators who actively apply the electronic distribution channels. After having described the structure of the Polish tour operator market, we carried out research of tourism services sale on the market of e-commerce. We marked out the distribution channels B2B that streamline cooperation between tour operators and agents, as well as between providers and agents -that is an effect of diminishing barriers of entering for new companies. We also distinguished the distribution channels B2C providers (being a result of an increase of their bargaining power) as well as tour operators (through their own reservation website, e-shops or other forms of advanced technology application). Moreover, we emphasised the role of e-commerce in achieving competitive advantage by diversification of an offer or through a better market segmentation. (original abstract)
pub/2006_2_5.pdf Full text available in in Adobe Acrobat format:
http://www.ebr.edu.pl/volume6/issue2/2006_2_5.pdf
Keywords: Information Technology (IT), Competitiveness, Competitive advantage, Electronic distribution channels, E-commerce, Technologia informacyjna, Konkurencyjność, Przewaga konkurencyjna, Elektroniczne kanały dystrybucji, Handel elektroniczny

For citation:

MLA Go&#embski, Grzegorz, and Maciej Andrzejewski. "The impact of electronic distribution channels on the tour operators market in Poland." Economics and Business Review EBR 6.2 (): 5-24.
APA , (). The impact of electronic distribution channels on the tour operators market in Poland. Economics and Business Review EBR 6(2), 5-24
ISO 690 GO&#EMBSKI, Grzegorz, ANDRZEJEWSKI, Maciej. The impact of electronic distribution channels on the tour operators market in Poland. Economics and Business Review EBR, , 6.2: 5-24.