Economics and Business Review

ISSN 2392-1641
e-ISSN 2450-0097

Poznań University of Economics - Poland

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Volume 4 Number 1 pp. 87-102

Birgit Pikkemaat

University of Innsbruck, Austria

The measurement of destination image : the case of Austria

Abstract: This paper provides a short overview concerning the construct of the destination image as well as the importance of its measurement in travel context. Subsequently, the results of an empirical survey which was carried out in January 2003 with Polish students to measure the image of Austria is presented. The results particularly suggest that Austria should strengthen its cultural facilities as well as new intangible experiences, such as variety and fun or freedom and open-mindedness. (original abstract)
pub/2004_1_87.pdf Full text available in in Adobe Acrobat format:
http://www.ebr.edu.pl/volume4/issue1/2004_1_87.pdf
Keywords: Questionnaire survey, Image of the country, Measurement, Badania ankietowe, Wizerunek państwa, Pomiary

For citation:

MLA Pikkemaat, Birgit. "The measurement of destination image : the case of Austria." Economics and Business Review EBR 4.1 (): 87-102.
APA , (). The measurement of destination image : the case of Austria. Economics and Business Review EBR 4(1), 87-102
ISO 690 PIKKEMAAT, Birgit. The measurement of destination image : the case of Austria. Economics and Business Review EBR, , 4.1: 87-102.