Economics and Business Review

Volume 4 (18) Number 3

Contents:

editorial
Introduction
Andrea Insch, Magdalena Florek
Economics and Business Review 2018; 18(3); 3-5
pdf 2018_3_3 full text
Different sources of market information and product innovativeness
Dariusz Dąbrowski
Economics and Business Review 2018; 18(3); 7-23
abstract nr 7 abstract pdf 2018_3_7 full text
The impact of the ROPO effect in the clothing industry
Barbara Mróz-Gorgoń, Grzegorz Szymański
Economics and Business Review 2018; 18(3); 24-35
abstract nr 24 abstract pdf 2018_3_24 full text
Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study
Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek, Katarzyna Piotrowska
Economics and Business Review 2018; 18(3); 36-50
abstract nr 36 abstract pdf 2018_3_36 full text
Socio-ecological innovations in marketing strategy – a comparative analysis of companies operating in Western European countries and Central-Eastern European countries
Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando
Economics and Business Review 2018; 18(3); 51-68
abstract nr 51 abstract pdf 2018_3_51 full text
Consumers’ attitudes towards modern solutions in the retail trade
Grzegorz Maciejewski
Economics and Business Review 2018; 18(3); 69-85
abstract nr 69 abstract pdf 2018_3_69 full text

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