Economics and Business Review

ISSN 2392-1641
e-ISSN 2450-0097

Poznań University of Economics - Poland

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Volume 13 Number 2 pp. 5-30

Chung Hee Kim, Hugh Scullion

University of Nottingham, United Kingdom

The effect of Corporate Social Responsibility (CSR) on employee motivation : a cross-national study

Abstract: This paper examines the importance of employee-centred Corporate Social Responsibility (CSR) considerations in exploring CSR's effect on employee work motivation. It is our contention that beyond CSR's link to external factors (e.g. PR, philanthropy, environment and NGOs) predominantly discussed in theory and practice of contemporary business, we should also consider employee-centred CSR in searching for CSR identity in international business. By employing motivational factors drawing upon McClelland's [ 1961 ] idea of three motives of individuals - the needs for achievement, affiliation and power - this paper highlights CSR's impact on employee motivation. An in-depth qualitative research method approach with the extensive data of the UK and Korea is used to unfold the differences of this phenomenon between different institutional settings. The results suggest that although businesses seldom initiate CSR mainly with the aim of facilitating staff motivation, when businesses evaluate the results, the issue of individual motivation emerges as one of the main benefits for engaging in CSR. More importantly, our empirical analysis reveals the importance of complex cultural, institutional and political factors which influences the link between CSR and motivation across nations. (original abstract)
pub/2013_2_5.pdf Full text available in in Adobe Acrobat format:
http://www.ebr.edu.pl/volume13/issue2/2013_2_5.pdf
Keywords: Corporate Social Responsibility (CSR), Motivating employees, Human Resources Management (HRM), Społeczna odpowiedzialność biznesu, Motywowanie pracowników, Zarządzanie zasobami ludzkimi

For citation:

MLA Kim, Chung Hee, and Hugh Scullion. "The effect of Corporate Social Responsibility (CSR) on employee motivation : a cross-national study." Economics and Business Review EBR 13.2 (): 5-30.
APA , (). The effect of Corporate Social Responsibility (CSR) on employee motivation : a cross-national study. Economics and Business Review EBR 13(2), 5-30
ISO 690 KIM, Chung Hee, SCULLION, Hugh. The effect of Corporate Social Responsibility (CSR) on employee motivation : a cross-national study. Economics and Business Review EBR, , 13.2: 5-30.