Economics and Business Review

ISSN 2392-1641
e-ISSN 2450-0097

Poznań University of Economics - Poland

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Volume 1 Number 1 pp. 31-47

Krzysztof Fonfara

Pozna&#
3

2

4
; University of Economics, Poland

Evaluations of Market Orientations in Companies : contemporary methodological dilemmas and challenges

Abstract: The author´s goal in writing this article was to present an overview of possible approaches to and methods for evaluating a company´s market orientation. In formulating his conclusions, the author drew upon, among other things, the findings of the International Research Group, whose research and methodological objectives include developing methods for diagnosing companies in terms of their market orientations. (fragment of text)
pub/2001_1_31.pdf Full text available in in Adobe Acrobat format:
http://www.ebr.edu.pl/volume1/issue1/2001_1_31.pdf
Keywords: Marketing concept of the company, Role of marketing in the enterprise, Marketing strategy, Partnership marketing, Enterprise marketing, Marketing theory, Marketingowa koncepcja przedsiębiorstwa, Rola marketingu w przedsiębiorstwie, Strategia marketingowa, Marketing partnerski, Marketing przedsiębiorstwa, Teoria marketingu

For citation:

MLA Fonfara, Krzysztof. "Evaluations of Market Orientations in Companies : contemporary methodological dilemmas and challenges." Economics and Business Review EBR 1.1 (): 31-47.
APA , (). Evaluations of Market Orientations in Companies : contemporary methodological dilemmas and challenges. Economics and Business Review EBR 1(1), 31-47
ISO 690 FONFARA, Krzysztof. Evaluations of Market Orientations in Companies : contemporary methodological dilemmas and challenges. Economics and Business Review EBR, , 1.1: 31-47.